The key to customer service in the age of social media is contextual understanding of customers. Where are they, what are they doing and what are they interested in talking about?
Using our technology, Gatorade UK
was able to engage marathon runners with relevant messaging and offers based on the stage they were at in their running journey. SoDash listens to more sources than any other tool on the market, so we knew no opportunity to engage was being missed due to lack of coverage.
Through careful analysis of message content SoDash was able to classify runners into four stages: training, pre-event, event day or post-event, and deliver targeted ghost-written messages with confidence.
Brands that understand consumer context have a real opportunity to engage with the public in meaningful and impacting ways. SoDash makes that possible.