Planning for the future is essential. Planning an editorial calendar ahead of time allows content, design and other marketing specialists to work together. This helps to keep all marketing efforts in synchronisation.
If you haven’t got content to market you haven’t got a post.
Each product or service will have its peak interest periods. Create campaigns around topics to maximise brand awareness and increase the gain within these timescales.
As social is now a ranking factor within the Google Algorithm. It’s essential that social and SEO work closely to help improve crawl and index rates for new content.
One thing to remember, there is no golden rule. What works for one doesn’t work for another. So test, report and refine on all your efforts.