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Category Archives: SoDash

Social Media for Start-Ups

By | Social Media, SoDash, SoGrow | No Comments

SoDash Services is the easy cost-effective way to get social media working for your business.

The Challenge: Everyone now knows that social media can make and break businesses. Most businesses now have a social-media profile, and customers now expect it. But social media takes time! In a small business, your time and energy are stretched. Twitter, Facebook, Instagram… where’s the time? Social media could generate leads, buzz & a customer community for you. But you need to focus on the product and business… How can you also use social media?

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Buyer Personas and How To Harness Them

By | Marketing, Social Media, SoDash | No Comments

Having the right insight into your audience makes it easy to develop a perfect-fit sales strategy. Here’s how to use social media to enrich your buyer personas.

Antique head-and-shoulders line drawings laid out in grid on wooden table

Image credit: Nicolas Nova

Understanding the customer and their needs is key to success in sales. This is straightforward enough when selling one-on-one, where leads can be researched individually beforehand and strategy tailored according to their behaviour and presentation on the day, but when presenting a product to an audience, a more generalised game plan is necessary.

With buyer personas, this personal approach can be adapted to a mass market. However, while buyer personas are nothing new, the rise of social media means the concept is due for an upgrade.

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25 social media tips to supercharge your marketing

By | Insight, Social Media, SoDash, SoGrow | No Comments

Social media can be a bit of a jungle. Each platform has its own formats and rules. In order to succeed, you just need to learn the basics and then slowly expand your knowledge as you get to grips with each piece of advice.

If you’re hungry to make social media marketing an invaluable tool for your business, you will find these 50 tips will give you plenty to work with. This week we will look at 25 to get you started. Once you have had time to mull them over, we will be publishing another 25 so that you are fully armed for social media success.
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Using Social Media For Recruitment

By | Social Media, SoDash | No Comments

Planning to use social media for recruitmentMore and more of us are using social media within our daily lives. So it’s no surprise that jobseekers are turning to social media to find job openings, company knowledge, and to share their experiences. On the other hand, companies have been slow to harness social media for recruitment purposes. Jobvite’s 2014 recruiter survey found that most admit that they rely on active job seekers, but those who extend their searches to passive seekers find that the quality and quantity of applicants has increased.

In this blog post we outline ten top tips to get your social media recruitment on the path to success.

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How to Use Social Media for Market Research

By | Marketing, Social Media, SoDash | No Comments

market_research-256The Role of Social Media in Market Research: SoDash

As an undergrad student, I recall working on a new product development project for a retail company in my final year. In order to get a good understanding of customer needs and wants, I had to recruit a number of individuals to get their ideas on the new product that the company planned to launch.

At the time, I undertook a survey, the only way to really observe and understand the market back in those days. Although this procedure was quite common, it was very expensive and time consuming. Fortunately, things have changed for the better in the last few years and, if you know where to look, you can find a wealth of information that can help inform your marketing strategy.
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SoDash Won the 2014 UK Rail Industry Awards

By | News, SoDash | No Comments

Tim Spring when SoDash won the 2014 UK Rail Industry AwardsSoDash won at the 2014 UK Rail Industry Awards!

Last night we polished our shoes, fixed our hair and put on our most flamboyant ball gown to attend the 2014 UK Rail Industry Awards in London where we were VICTORIOUS in the social media category.

Winning this award is great recognition for the excellent work we have done and are still doing.We will be continuing to close the gap between rail operators and their customers allowing them to talk with one another with greater understanding and enabling social customer service excellence.” – Dr Daniel Winterstein – Chief Technical Officer at SoDash. Read More