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Buyer Personas and How To Harness Them

By | Marketing, Social Media, SoDash | No Comments

Having the right insight into your audience makes it easy to develop a perfect-fit sales strategy. Here’s how to use social media to enrich your buyer personas.

Antique head-and-shoulders line drawings laid out in grid on wooden table

Image credit: Nicolas Nova

Understanding the customer and their needs is key to success in sales. This is straightforward enough when selling one-on-one, where leads can be researched individually beforehand and strategy tailored according to their behaviour and presentation on the day, but when presenting a product to an audience, a more generalised game plan is necessary.

With buyer personas, this personal approach can be adapted to a mass market. However, while buyer personas are nothing new, the rise of social media means the concept is due for an upgrade.

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How to Streamline your Social Media Workflow

By | Social Media | No Comments

By guest blogger Rachel R

flow chart

The two common misconceptions of social media are; that you have to dedicate an employee to post to an array of networks throughout the whole day. The more profiles you are engaging with, the more visibility you have. Wrong! The more profiles you have to engage with, the greater the workload.

So how do you streamline your social media workflow and maximise commercial gains? Read More

25 social media tips to supercharge your marketing

By | Insight, Social Media, SoDash, SoGrow | No Comments

Social media can be a bit of a jungle. Each platform has its own formats and rules. In order to succeed, you just need to learn the basics and then slowly expand your knowledge as you get to grips with each piece of advice.

If you’re hungry to make social media marketing an invaluable tool for your business, you will find these 50 tips will give you plenty to work with. This week we will look at 25 to get you started. Once you have had time to mull them over, we will be publishing another 25 so that you are fully armed for social media success.
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Using Social Media For Recruitment

By | Social Media, SoDash | No Comments

Planning to use social media for recruitmentMore and more of us are using social media within our daily lives. So it’s no surprise that jobseekers are turning to social media to find job openings, company knowledge, and to share their experiences. On the other hand, companies have been slow to harness social media for recruitment purposes. Jobvite’s 2014 recruiter survey found that most admit that they rely on active job seekers, but those who extend their searches to passive seekers find that the quality and quantity of applicants has increased.

In this blog post we outline ten top tips to get your social media recruitment on the path to success.

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How to Use Social Media for Market Research

By | Marketing, Social Media, SoDash | No Comments

market_research-256The Role of Social Media in Market Research: SoDash

As an undergrad student, I recall working on a new product development project for a retail company in my final year. In order to get a good understanding of customer needs and wants, I had to recruit a number of individuals to get their ideas on the new product that the company planned to launch.

At the time, I undertook a survey, the only way to really observe and understand the market back in those days. Although this procedure was quite common, it was very expensive and time consuming. Fortunately, things have changed for the better in the last few years and, if you know where to look, you can find a wealth of information that can help inform your marketing strategy.
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Scottish Independence Referendum: Big Data and a Big Conversation

By | Social Media | No Comments


Click here for the slides from our sold-out public lecture at the Edinburgh Science Festival, 2015.

In 1314 Robert the Bruce defeated Edward II’s army at Bannockburn, which led to Scottish independence. We have just 4 contemporary accounts of that struggle.

Well a few things have changed between then and now. In the 1970s, the US military invented the internet for the purpose of sharing pictures of cats and porn. It proved a success, and in the last decade, we’ve seen social media allow everyone with a computer or a smart phone to have an online voice. Read More