SoDash Ryan Cochrane, Author at SoDash

All posts by Ryan Cochrane

This Business of Automation – A Marketing Love Letter

By | Social Media | No Comments

Oh, marketing and automation. The darling buzzwords of the marketing world. But what does it actually mean, and can it really work? As we’ve seen with the booming success of Pardot, there’s a strong argument that it only really works when it’s part of a wider CRM system – like Salesforce, in their case. But is that really the case, or are we just looking in the wrong places.

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Social Media and the Job Market

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It’s no secret that trying to find a job is a very real challenge. Consider the range of challenges that face the modern jobseeker – businesses conducting ever longer interview processes, the lack of quality and meaningful interview feedback, the endless stream of applications that receive no reply. Suffice to say, these are things that can break even the most strong-willed candidate. Further to these issues, there’s a new avenue that a modern jobseeker must consider – and that’s their presence on social media. Read More