SoDash Ciorstaidh MacGlone, Author at SoDash

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Buyer Personas and How To Harness Them

By | Marketing, Social Media, SoDash | No Comments

Having the right insight into your audience makes it easy to develop a perfect-fit sales strategy. Here’s how to use social media to enrich your buyer personas.

Antique head-and-shoulders line drawings laid out in grid on wooden table

Image credit: Nicolas Nova

Understanding the customer and their needs is key to success in sales. This is straightforward enough when selling one-on-one, where leads can be researched individually beforehand and strategy tailored according to their behaviour and presentation on the day, but when presenting a product to an audience, a more generalised game plan is necessary.

With buyer personas, this personal approach can be adapted to a mass market. However, while buyer personas are nothing new, the rise of social media means the concept is due for an upgrade.

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