SoDash Alireza Ajam, Author at SoDash

All posts by Alireza Ajam

How to Use Social Media for Market Research

By | Marketing, Social Media, SoDash | No Comments

market_research-256The Role of Social Media in Market Research: SoDash

As an undergrad student, I recall working on a new product development project for a retail company in my final year. In order to get a good understanding of customer needs and wants, I had to recruit a number of individuals to get their ideas on the new product that the company planned to launch.

At the time, I undertook a survey, the only way to really observe and understand the market back in those days. Although this procedure was quite common, it was very expensive and time consuming. Fortunately, things have changed for the better in the last few years and, if you know where to look, you can find a wealth of information that can help inform your marketing strategy.
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Why You Should Use Social Media for Customer Service

By | Customer Service, Social Media | No Comments

Top 3 Reasons Why You Should Use Social Media for Your Customer Service Portal
customer Service trans
Customer service is changing in order to keep up with rapid growth and development of innovative communication channels. Billions of customers whiz past large amount of information on social networks, websites and blogs every day. Today’s customers are more demanding and savvy about products, brands and businesses online before they close on any deals. Due to this empowerment, customers demand for immediate and prompt access to information and in case they don’t get it they move on to the next alternative. Read More

The Importance of using Social Media as a Customer Service Tool

By | Customer Service | No Comments

Are You Listening to Your Customers?klm

It is becoming increasingly apparent to businesses of all different sizes that social media is an essential marketing tool in the tech-focused world of today. The vast majority of businesses now have Twitter and Facebook accounts and use them every day to engage with their current, and more importantly, potential customers. Other, less obvious commercial social media platforms, including Instagram and Pinterest, are also being used to expand brand awareness. Read More

Social Media: The New Customer Service Tool

By | Customer Service, Social Media | No Comments

Twitter is now THE social media customer service toolThere is no doubt that customer service plays a very vital role in business success and there are a range of ways to engage with customers – from face-to-face to mass emails. In today’s market, social media is one of the newest forms of communication that businesses can use to reach and interact with their customers at a personalised level.

By mid-2015 Facebook had 1.49 billion monthly active users and Twitter had 316 million monthly active users. Considering that the companies were founded in 2004 and 2006, that’s a massive growth of social media users around the world.

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