Last week in part 1 of our 50 Tips To Supercharge Your Social Media, we gave you 25 tips to help you start supercharging your social media presence. This week we take a look at the remaining 25 of our top 50 tips. Once you’ve actioned all of these points, you’ll be fully armed for social media success.
26) Use YouTube pop-up messages to get more subscribers
Add ‘?sub_confirmation=1’ to the end of your YouTube URL when you share it. When people click through and go to your YouTube page, they will be greeted by a small pop-up box which encourages them to subscribe to your channel.
27) Plan your social media marketing
A retweet here and post ‘Like’ there won’t do much for your business in the long run. In order to fully utilise the power of social media marketing for your business you need to make sure you have a strong plan in place. Research what kind of content your target market likes and responds to, plan how you will create similar content, and create a schedule so you know when it needs to be posted and where.
28) Check your existing accounts before creating new ones
Whether signing up to a new platform, or expanding your presence on an existing one, it’s always worth auditing your existing profiles. Checking the kind of information you have included in your bios, the format of your usernames, and any external links you direct people to, helps you to keep your new accounts on brand while presenting the same image.
29) Plan your engagement
Even if you only have one member of the team using social media it’s worth having guidelines in place. Sometimes these guidelines can be trial and error, but once you’ve got the format nailed it makes it much easier to know how to respond to people. Plan how you will act and react. It can be as simple as including rules that state you must respond to a mention between working hours within 30 minutes, for instance.
30) Not getting results? Outsource your social media
We are not talking about those ‘Get 10,000 followers for £10’ type deals. Hiring specialists, whether a freelancer or an agency, can be much cheaper than employing a dedicated Social Media Manager. You might not need them permanently, but they can help you to set up accounts, get you enough followers to give you some momentum, or help you achieve specific goals.
31) Drive traffic to your website
Your social media accounts can be a great untapped source of traffic for your website. Remember tip #14 though, so don’t just try badgering people into clicking on your URL. Sharing your blog links is a great way to get more views on your posts, and they serve as a handy entry point to your site: they are giving readers something of value, getting them over the threshold without trying to sell to them.
32) Monitor the chatter about your brand
People could be doing a lot of talking about you without you even realising it. Use a monitoring tool to find out whether the overall feeling towards you on social media is positive, negative, or somewhere in between. Depending on the results you may need to change your approach, or it might give you the confidence to keep doing what you’re doing. Whatever you do, don’t start getting involved with people saying negative things about you, unless it is a genuine issue that your customer service team can resolve.
33) Get yourself on LinkedIn
If you aren’t already on LinkedIn, it’s worth creating an account. And if you are already on LinkedIn, it’s worth reviewing your current efforts and seeing how they can be improved. The platform gives you access to a huge network of professionals, as well as the option to share your content and market to your target audience.
34) Schedule updates for ease and convenience
You can schedule your content to be automatically posted days, weeks, or even months in advance. This not only makes it easier to manage your updates, it also helps you to stick to your strategy. Many tools allow you to schedule updates in bulk, which can be a big time saver. Make sure to mix it up with spontaneous posts, and always be around when sharing something that could generate a response, otherwise people will quickly realise they are following a robot.
35) Add a Call To Action to your Facebook page
Facebook gives you the option to choose between a range of Call To Action (CTA) buttons, which you can add to your profile. They are a great way to direct people to your website, an application, a particular video, or your email signup page. You even get statistics on how many people are using it.
36) Use statistics to find and engage your target market
Social media creates mountains of data every day, and there are plenty of people analysing that data to create useful insights. Have a good look around for information on the behaviour of your target market. Often you can find industry specific statistics, which are going to be of much more use than those that apply to all social media users. You might be able to find great pieces of information, such as when your target market is most likely to be online, what makes them click on a link, or the top accounts that they all follow.
37) Manage all your accounts from one place
Using a tool like SoDash, you can manage accounts across multiple social media platforms from one place. This helps to save you a lot of time and effort, as well as making it easier to get an overview of your social media presence as a whole.
38) Use the right metrics to measure success
You could analyse the performance of a tweet, status, or shared link in many different ways. Do you consider it a success if lots of people see the tweet? Are you measuring Facebook engagement in terms of ‘Likes’ or comments? Is it only a success if people click on the link? Using the wrong metric could make you think that a certain strategy isn’t working when in fact it is. Remember your goals, as what you are trying to achieve will determine how you measure the success of your messages.
39) Use a URL shortening tool
Link shortening tools do exactly what they suggest. You don’t want half a tweet, or lots of space on a Facebook status taken up by a massive URL. Link shortening tools create much more compact URLs which save you space, while also providing you plenty of ways to measure who has clicked the link. They provide you with lots of great data to help you analyse the performance of your social media.
40) Use hashtags properly
Hashtags can help people to find your content, but it is easy to get them wrong. We’ve all seen Instagram posts or tweets that seemingly contain nothing but hashtags. It can get annoying quickly, and the last thing you want to do is irritate your followers. Experiment with hashtags so you can find out what approach gets you the best results, and what your target market respond to the best.
41) Create a content calendar
Along with the social media plan, a content calendar helps you to stick to your strategy. You might find it easier to plan, create, and schedule all your content for a week or a month in one go. A content calendar means you never have to open a social media account and sit there wondering what to post. Always posting certain updates, like the link to your next blog post, on a certain day and time also makes it easier for your followers, as they know when to look out for it.
42) Use paid advertising to grow your reach
Many social networks offer you the chance to pay to gain more impressions, clicks, or follows on your content or account. Investing a little money into your social media can help supplement your organic growth, as well as bring attention to important updates and special offers.
43) Use social media templates for guidance
While your content needs to feel natural and be unique to you, there’s no harm in using templates to provide a good structure to your updates. Find ones that fit your style, and then adapt them so they really work for your business.
44) Do it right, not often
It’s tempting to go for a scattergun approach and flood your social media with updates. But people are only going to engage with you if you offer them something of value, and in order to be valuable something has to be high quality. It’s far better to post once a day if you are sharing something insightful, entertaining, funny, or useful, than it is to fire out inane drivel every hour.
45) Become part of the community
Social media isn’t all about one-on-one relationships. Your followers are part of the community, a community you are responsible for curating. You can do a lot to build ties between your followers, make them feel like they belong, and create conversations. Your social media profile is all about you, but your time on the network isn’t. Give to the community, think about others rather than yourself, and you’ll find you get a lot of love and attention in return.
46) Identify what’s working and keep doing it
This is where regularly analysing your social media performance comes in. You might find that a particular hashtag, posting at a certain time of day, or having conversations with a certain account is getting you particularly good results. Once you find something that is working well, keep doing it!
47) Throw in some interesting formatting
This one can become gimmicky if you’re not careful, but every now and then you can use special formatting to make a tweet really stand out. Line breaks only use a single character on Twitter, so creating some whitespace is easy. Not only does it help separate out your key points, but it also makes a tweet longer, meaning it fills more virtual real estate in your followers’ timelines.
48) Experiment with length
This won’t work on Twitter, but other platforms such as Google + and Facebook give you quite a bit of space to play with. Try updates of different lengths and see which gets the best response. The general consensus is usually ‘the shorter the better’, but you could find your target market wants weighty insights rather than quick snippets.
49) Attract your target market with a Facebook group
A Facebook group is a great place for like-minded individuals to share information, thoughts, and opinions on a particular subject or industry. By creating and curating one of these groups, you can attract your target market without having to worry about the possibility of being sold to, and then use your status as an admin to post valuable insights, share your content, and establish yourself as a leading voice.
50) Keep this list somewhere handy
There’s a lot of information here to take in, so it is worth keeping this page close at hand so you can refresh your memory at any time. Brushing up on your social media knowledge, including making sure you know the dos and don’ts, will help you to avoid slipping into bad habits or making easy mistakes.