SoDash June 2016 - SoDash

Monthly Archives: June 2016

This Business of Automation – A Marketing Love Letter

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Oh, marketing and automation. The darling buzzwords of the marketing world. But what does it actually mean, and can it really work? As we’ve seen with the booming success of Pardot, there’s a strong argument that it only really works when it’s part of a wider CRM system – like Salesforce, in their case. But is that really the case, or are we just looking in the wrong places.

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