SoDash September 2015 - SoDash

Monthly Archives: September 2015

25 social media tips to supercharge your marketing

By | Insight, Social Media, SoDash, SoGrow | No Comments

Social media can be a bit of a jungle. Each platform has its own formats and rules. In order to succeed, you just need to learn the basics and then slowly expand your knowledge as you get to grips with each piece of advice.

If you’re hungry to make social media marketing an invaluable tool for your business, you will find these 50 tips will give you plenty to work with. This week we will look at 25 to get you started. Once you have had time to mull them over, we will be publishing another 25 so that you are fully armed for social media success.
Read More

Using Social Media For Recruitment

By | Social Media, SoDash | No Comments

Planning to use social media for recruitmentMore and more of us are using social media within our daily lives. So it’s no surprise that jobseekers are turning to social media to find job openings, company knowledge, and to share their experiences. On the other hand, companies have been slow to harness social media for recruitment purposes. Jobvite’s 2014 recruiter survey found that most admit that they rely on active job seekers, but those who extend their searches to passive seekers find that the quality and quantity of applicants has increased.

In this blog post we outline ten top tips to get your social media recruitment on the path to success.

Read More

How to Use Social Media for Market Research

By | Marketing, Social Media, SoDash | No Comments

market_research-256The Role of Social Media in Market Research: SoDash

As an undergrad student, I recall working on a new product development project for a retail company in my final year. In order to get a good understanding of customer needs and wants, I had to recruit a number of individuals to get their ideas on the new product that the company planned to launch.

At the time, I undertook a survey, the only way to really observe and understand the market back in those days. Although this procedure was quite common, it was very expensive and time consuming. Fortunately, things have changed for the better in the last few years and, if you know where to look, you can find a wealth of information that can help inform your marketing strategy.
Read More