SoDash June 2014 - SoDash

Monthly Archives: June 2014

Customer Service in the Age of Social Media

By | Customer Service | No Comments

Gatorade used SoDash to give great customer service in the age of social mediaThe key to customer service in the age of social media is contextual understanding of customers. Where are they, what are they doing and what are they interested in talking about?

Using our technology, Gatorade UK was able to engage marathon runners with relevant messaging and offers based on the stage they were at in their running journey. SoDash listens to more sources than any other tool on the market, so we knew no opportunity to engage was being missed due to lack of coverage. Read More